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J.Crew opened stores in Hong Kong in 2014. In 2015, we created a campaign featuring illustrations by Hugo Guinness celebrating the Year of the Sheep. The campaign was so successful that it launched a tradition of commissioning different artists to commemorate each year.
YEAR OF THE BOAR, 2018
YEAR OF THE ROOSTER, 2017
Illustrations by Furze Chan
Custom Red Envelopes
Custom Enamel Pins
YEAR OF THE MONKEY, 2016
Illustrations by Mary Matson
Custom Note Pad, Pencil and Red Envelopes
Custom Gift Tags
YEAR OF THE SHEEP, 2015
Illustration by Hugo Guinness